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Privacy Policy

Last Updated: February 13, 2026

 

This Privacy Policy describes how Pick A Penalty, operated by AmpliFire Productions, LLC (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards personal information in connection with www.pickapenalty.com (the “Website”) and our printable sports watch party game (the “Product”).

 

 

1. Scope

 

This Privacy Policy applies to personal information collected through:

 

  • Our Website

  • Purchase and download of the Product

  • Email communications

  • Advertising and analytics technologies

 

 

2. Information We Collect

 

A. Information You Provide

 

We may collect:

 

  • Name

  • Email address

  • Billing address

  • Transaction details

  • Customer service communications

 

Payment information is processed by our merchant of record provider (currently Lemon Squeezy). We do not store full payment card numbers.

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B. Information Collected Automatically

 

We may automatically collect:

 

  • IP address

  • Device and browser type

  • Operating system

  • Pages visited

  • Referring URLs

  • Interaction behavior

  • Advertising identifiers

 

We use tools including:

 

  • Google Analytics (GA4)

  • Google Ads

  • Meta (Facebook and Instagram)

  • LinkedIn Ads

  • Reddit Ads

  • TikTok Ads

  • Snapchat Ads

  • HubSpot

  • Cookies and similar tracking technologies

 

These tools may collect information about how you interact with our Website and advertisements.

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3. Categories of Personal Information (California Disclosure)

 

In the preceding 12 months, we may have collected:

 

  • Identifiers (such as name, email address, IP address)

  • Commercial information (purchase history)

  • Internet or network activity (Website usage data)

 

We do not knowingly collect sensitive personal information.

 

We do not sell personal information for monetary compensation. However, certain advertising activities may constitute “sharing” under applicable state privacy laws.

 

 

4. How We Use Personal Information

 

We use personal information to:

 

  • Process transactions

  • Deliver the Product

  • Provide customer support

  • Send transactional communications

  • Send marketing communications (where permitted by law)

  • Improve Website functionality

  • Analyze advertising performance

  • Prevent fraud

  • Comply with legal obligations

 

 

5. Legal Basis for Processing (EEA/UK)

 

For users located in the European Economic Area (EEA) or United Kingdom, we rely on:

 

  • Contractual necessity (to fulfill purchases)

  • Legitimate interests (analytics, fraud prevention, marketing)

  • Consent (where required for cookies or marketing)

  • Legal obligation

 

 

6. Sharing and Disclosure

 

We may share personal information with:

 

  • Payment processors (e.g., Lemon Squeezy)

  • Email/CRM providers (e.g., HubSpot)

  • Analytics providers (e.g., Google)

  • Advertising platforms (Google, Meta, LinkedIn, Reddit, TikTok, Snapchat)

  • Hosting and service providers

 

These service providers process information under contractual obligations designed to protect personal data.

 

We may also disclose personal information:

 

  • To comply with legal obligations

  • To enforce our Terms

  • To protect rights, safety, or property

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7. International Data Transfers

 

Information may be transferred to and processed in the United States. By using the Website, you acknowledge this transfer.

 

Where required, we rely on appropriate safeguards for cross-border data transfers.

 

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8. Data Retention

 

We retain personal information only as long as necessary to:

 

  • Fulfill transactions

  • Provide support

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

 

Retention periods vary based on the nature of the information.

 

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9. Your Privacy Rights

 

Depending on your jurisdiction, you may have the right to:

 

  • Access personal information

  • Correct inaccurate data

  • Request deletion

  • Object to certain processing

  • Request data portability

 

California residents may also request:

 

  • Disclosure of categories collected

  • Disclosure of categories shared

  • Opt out of sale or sharing

 

To exercise your rights, contact: info@amplifireproductions.com

 

We may verify your identity before processing requests.

 

We honor Global Privacy Control (GPC) signals where required by applicable law.

 

 

10. Children’s Privacy

 

The Product is not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

 

 

11. Security

 

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the Internet is completely secure.

 

 

12. Changes to This Policy

 

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.

 

 

13. Contact Information

AmpliFire Productions, LLC dba Pick A Penalty

215 S Wadsworth Blvd Unit 400  #791
Denver CO 80226
United States
Email: info@amplifireproductions.com

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